The basic of the basics for Internet Marketing is how effective it is, after all you are marketing a product and you
want to know how good you are at it,
How about a few tools that will give you a way (or a score) to measure it? What if they tell what you can do to improve on that score?
Those tools are part of Grader.com launched by HubSpot, an SEO and Marketing company:
Twitter Grader With Twitter merging as number 4 on the search engine scene, someone had to come up with a measurement tool for how effective it is, and Twitter Grader came into the spot light. Twitter Grader measures the relative power of a Twitter user, calculation is based on combination of the following factors: • The Number of your Followers • The Number of your Followers-Followers (or the Power of your network), • Quantity and Pace of your Twitter Updates, • Completeness of your Profile • Other algorithmic factors.
Website Grader My favorite as a Free SEO tool that goes beyond the normal basics of SEO; and measures the marketing effectiveness of your website. I use it on regular basis, and you would be surprized on how much you do not know about your own website!
Press Release Grader Evaluation of your Press Release and its marketing effectiveness score.
Facebook Grader Evaluates your business or personal Facebook pages.
Personality Grader Enter your full name and out comes: Frequency, Sentiment, Reach and Intelligence….Need I say more?
Since we all have the urge to know how we score at anything…anyway, when it comes to Marketing Effectiveness, it is way up in our importance scale; but believe me when I say: Once you try one of those tools…you are going to try them all!
I tried Twitter Grader for my Twitter user name: Topmaker, and my score was 86 out of a possible 100; pretty good for the few followers I have, I am in a very good Network! So If I were you; I would take advantage of it and Follow me!

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