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Posts tagged: optimization

How to turn S.E.O into W.F.O

usersCome again?    W.F.O as in Web-Friendly-Optimization; it is not: World Football Organization, Weather Forecast Office or Work for Others (among other definitions) You work hard on SEO Friendliness and you need those spiders to be happy and visit your site more often, so hard in fact that you might forget about us mere humans surfing for intersting sites on the web? Let us start form the top:
  • Flash Intro Page
  •    Unless you are a big known name like Sony ® or Walmart ®; or a web design firm trying to impress future customers; avoid this page. We like to be greeted with your home page and right to the point!
  • Navigation
  •    ” Where am I” and ” Where I go from here” are questions we should never ask ourselfs on your site; you should put a navigation menu with 8 labels at most on the top of the page or to the left of your page code, remember Google Golden Triangle?
  • Above the fold
  •    Is your bread and butter, Steak and potatos… or the most important part that we see as soon as your page loads in our browsers. Tell us why we should explore your site further, what makes it Unique.
  • Main Content
  •    Using wide main content layout will make it hard for us to read your page, so we might skip a few lines…or even skip your site alltogether! Keep you paragraphs short and sweet
  • white space
  •    Sprinkle it here and there, our eyes tire easly when we see a compacted page with tons of graphics or with a lot of flash banners: spammy to say the least, and we bounce right off.
  • Footer
  •    OK, we scrolled all the way to the bottom, where is your “Back to Top of Page” ? And last but not the least:
  • Contact
  •    We liked your site and want to get in touch with you to talk, do bussiness or whatsoever; Where is your Contact Us form/Page? Is it easy to find without guessing?
   You see, none of the above points require you to re-design your S.E.O plan for your web site, they are about making it more user friendly and that would equal in the web lengo: More Traffic!


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