Articles and Other Written Content
Besides providing good website content, articles and other written content can be used in several ways to market your business. Here are some of those ways:
Articles directories- Article directories provide great marketing tactics to use for your business. By writing and submitting an article related to your business site, you can achieve two things…
1. Credibility in the topic you have written about
2. Drive more traffic to your site by providing a link to your business website in the author’s bio section provided on the article directory sites.
These directory sites usually rank well with the search engine results page, so someone stumbling upon one of your articles submitted within a directory can find their way over to your website for more information on that topic.
Articles placed within other site’s newsletters or blogs- By being a guest writer on someone else’s blog or newsletter, you can reach a whole other group of people looking for information on one topic.
You would provide a link to your site within these articles and then reciprocate the favor for the other website owner to provide the same kind of articles on your newsletters or blogs.
Articles on Digg or similar sites- Having one of your articles submitted on Digg or a similar type site will gain you more access to your site. Digg is a site that provides articles other internet users have deemed as good informative articles. Those articles that receive a large number of “Diggs” will be pushed to the home page where a lot of users will see and review them. Your site link could be included for those people who want more information on the topic.
Offer E-books or Guides- These can provide your consumers with information on a topic while including a link back to your site to keep them familiar with your business. These can be offered for free or for a small fee.
The word Free can be a powerful word to any user and catch their attention quite easily. You would provide some basic information on a topic and could get them interested in buying an e-Book that has more in-depth information about the same topic.
Socializing for Marketing
One of the more successful ways to find traffic that are looking for what you have to offer is to socialize with others who are like-minded. Here are the most popular ways to socialize for your marketing needs:
Blogging comments- Find other blogs that have the same kind of topic as your website. Post a reply on some of their posts. Your website link will be associated with your name and those looking for more information on that topic will check out your site or blog and see what you have to offer them.
Join forum communities- Find message board communities that have topics that relate to your website. Your website link could go in the signature line allowing others to find their way to site to see what you have. Check with the rules of the board first to make sure this is allowed.
By posting regularly on these forums, you can build credibility as an expert for that topic and gain some trust with some potential consumers who may be thinking about buying from you. Also, the other board members may refer people they know to your site, so make sure you give back as much as you receive with these communities.
Social Networking Sites- Social networking sites include such popular sites like MySpace and Facebook. These sites attract people who are looking for others who are interested in the same things they are.
Internet marketers use them all the time to hook up with people in their target audience. People who have the same interest as you, can communicate and start to build trust with you. They will be more receptive to buy from someone who’s in their “group” or they could pass on your business info. on to other people they know.
Coming up Next:
Marketing Your Online Business, Part C
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Cash Building Strategies Series: Marketing Your Online Business, Part B
Articles and Other Written Content
Besides providing good website content, articles and other written content can be used in several ways to market your business. Here are some of those ways:
Articles directories- Article directories provide great marketing tactics to use for your business. By writing and submitting an article related to your business site, you can achieve two things… 1. Credibility in the topic you have written about 2. Drive more traffic to your site by providing a link to your business website in the author’s bio section provided on the article directory sites. These directory sites usually rank well with the search engine results page, so someone stumbling upon one of your articles submitted within a directory can find their way over to your website for more information on that topic. Articles placed within other site’s newsletters or blogs- By being a guest writer on someone else’s blog or newsletter, you can reach a whole other group of people looking for information on one topic. You would provide a link to your site within these articles and then reciprocate the favor for the other website owner to provide the same kind of articles on your newsletters or blogs.
Articles on Digg or similar sites- Having one of your articles submitted on Digg or a similar type site will gain you more access to your site. Digg is a site that provides articles other internet users have deemed as good informative articles. Those articles that receive a large number of “Diggs” will be pushed to the home page where a lot of users will see and review them. Your site link could be included for those people who want more information on the topic.
Offer E-books or Guides- These can provide your consumers with information on a topic while including a link back to your site to keep them familiar with your business. These can be offered for free or for a small fee. The word Free can be a powerful word to any user and catch their attention quite easily. You would provide some basic information on a topic and could get them interested in buying an e-Book that has more in-depth information about the same topic.
Socializing for Marketing
One of the more successful ways to find traffic that are looking for what you have to offer is to socialize with others who are like-minded. Here are the most popular ways to socialize for your marketing needs:
Blogging comments- Find other blogs that have the same kind of topic as your website. Post a reply on some of their posts. Your website link will be associated with your name and those looking for more information on that topic will check out your site or blog and see what you have to offer them.
Join forum communities- Find message board communities that have topics that relate to your website. Your website link could go in the signature line allowing others to find their way to site to see what you have. Check with the rules of the board first to make sure this is allowed. By posting regularly on these forums, you can build credibility as an expert for that topic and gain some trust with some potential consumers who may be thinking about buying from you. Also, the other board members may refer people they know to your site, so make sure you give back as much as you receive with these communities.
Social Networking Sites- Social networking sites include such popular sites like MySpace and Facebook. These sites attract people who are looking for others who are interested in the same things they are. Internet marketers use them all the time to hook up with people in their target audience. People who have the same interest as you, can communicate and start to build trust with you. They will be more receptive to buy from someone who’s in their “group” or they could pass on your business info. on to other people they know.
Coming up Next:
Marketing Your Online Business, Part C
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