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WordPress Meets Marketing:Shopping Cart

Topmaker | December 4, 2009 | 15 Comments

What would Internet Marketing be WITHOUT a Shopping Cart?

You have goods to sell, you have a web site to sell through, and all you need to complete the picture is a Shopping Cart!

According to Wiki:

“Shopping cart systems: Simple systems allow the offline administration of products and categories. The shop is then generated as HTML files and graphics that can be uploaded to a webspace.”

Sounds simple enough; but when it gets to actually implementing that system; a lot of work is ahead! If you tried Shopping Cart software before, you would know that it takes a steep learning curve, and even the Free ones require a lot of steps to set up Shop.

Enter WordPress Shopping Cart Plugins:

Those plugins combine the security, stability and flexibility of wordpress, with the features and designs of an ecommerce store front. They might not be as complicated as OScom or Zen for an example; but they give you a viable solution to start selling online, and since the checkout process is handled by a Payment Gateway such as PayPal, your customers financial information is taken care off at PayPal cloud itself; which satisfies any online shopper concern about your Shop’s Security.

And although all of those plugins will give you a Basic , Stand-Alone Shopping Cart; I would recommend spending the money on upgrading to the Full Version to use all the features in them, you have to spend money to make money… Marketing 101!

New Shopping Cart Plugin ( ShopperPress )

Author Description

“ShopperPress is a fully featured shopping cart plugin for wordpress, suitable for selling any types of products, services, and digital downloads online. ShopperPress has built in support for multiple payment gateways allowing you to accept product payments online.”

Features:

Utilises WordPress pages, or posts, to create products.

Custom Advertising Spaces (Google Adsence and normall banners)

Products can have multiple options (weight / sizes / brands etc)

Various methods available for listing products.

Full Google Adsence Integration for product clicks and selections.

Stores selling your own products or services.

Affiliate websites selling clickbank, CJ and other affiliate products.

Shops selling drop shipping products.

Online product catalog or showcase websites.

Software download websites,ebook/ images / PDF’s / files downloads.

This one comes with Shop Themes Built-in, one less thing to set up!

Home Page

WordPress e-Commerce Plugin

Author Description

“The WP e-Commerce shopping cart plugin for WordPress is an elegant easy to use fully featured shopping cart application suitable for selling your products, services, and or fees online. WP e-Commerce is a Web 2.0 application designed with usability, aesthetics, and presentation in mind.“

Features:

Works with WordPress 2.8.2

Google Checkout – Level 2 Integration

DPS / Paystation Integration

Paypal IPN integration

Paypal Payments Pro integration

Ajax powered DropShop Shopping Cart

Ajax powered Sliding Shoping Cart

Audio Player Module for selling MP3 files and digital downloads

Purchase records downloadable as CSV file

Support for USA & Canada Tax

Home Page

eShop Plugin

Author Description

“eShop is an accessible shopping cart plugin for WordPress”

Features:

Utilises WordPress pages, or posts, to create products

Various methods available for listing products

Products can have multiple options

Upload downloadable products

Basic Statistics

Download sales data

Various shipping options

Admin has access to an Order handling section

Automatic emails on successful purchase

User configurable email templates.

Configurable Out of Stock message.

Basic Stock Control

Google Base Data creation

Uninstall available within the plugin

Various discount options

WPMU compatible.

Merchant gateways:Authorize.net, Paypal, Payson, eProcessingNetwork, Webtopay, iDEAL and Cash/Cheque!

Home Page

Your blog can be transformed into Online Shop just by activating a plugin; but you would need a third party payment system to process payments such as: Google Checkout, Paypal, Authorize.NET, and 2CheckOut. And you have to take a few extra steps :

Improving your blog Security and running a security scan
Closing your blog registration
Changing your theme to a simpler and user friendly one (a Shop Theme will be perfect)
Cleaning up your Sidebar(s) and removing any extra widgets
Deleting any Plugins that do not relate to your new shop
Backing up and Optimizing your DataBase
And a little customization which varies from one plugin to another

Setting up and launching a BlogShop never been easier, and in no time at all you will be ready for your first customer!

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Internet Marketing, Plugins, WordPress

Blogshop, Checkout, Custom Advertising, E Commerce Shopping Cart, Financial Information, Free Ones, Internet Marketing, Marketing Internet, Money Marketing, Online Shopper, Oscom, Payment Gateway, Payment Gateways, Shopping Cart Software, Shopping Cart Systems, Steep Learning Curve, Viable Solution

Cash Building Strategies Series: Marketing Your Online Business, Part C

Topmaker | April 1, 2009 | 0 Comments

Miscellaneous Marketing Techniques

Here are some other techniques to utilize in your marketing campaigns:

Affiliate Programs- Start your affiliate programs for your products. Let other people earn some money by marketing your products for you. More traffic will find their way to your site through someone else’s efforts. Learn how to start your own successful affiliate program and create a web page on your site for others to sign up to be your affiliates. This is something that you can announce in your newsletters and update messages. Adwords- Search engines offer this feature to Business owners to purchase advertising space on the search results pages. Every time someone clicks on that ad, you will be charged a certain amount of money to the search engine. Because you’re paying for the clicks, you will want to provide the most desirable ad possible to increase your return of investment. Poor ads can cost you money, because not everyone who clicks through these ads will want to buy. Keep track of these ads and pull them or revamp them when necessary to avoid losing too much money for your business. Word of Mouth campaign- This is the easiest marketing technique there is. A simple word of mouth campaign will get people to pass on the information to your business to other people and so on. This works great for local customers and clients to hear about your business and pass it on to others that may be looking for the same products or information. This is also an inexpensive way to accomplish marketing for your business. Use Press Releases- This option can be used if you’re just opening your doors or if you’re offering a discount or special sale. Press Releases are submitted to sites that publish them for internet users who are looking for specific information. They are written as if they’re a news story and they showcase your “news” with eye catching and attention grabbing headlines and information. Your sale, discount or business startup would get plenty of exposure to potential consumers and clients. A well written press release to announce what you are offering may just be what you need to drive a huge amount of traffic to your business website. Consider having one done on a period basis to help keep your business’ name fresh on people’s minds. Place an ad in local papers- There’s no rule that says you only have to market on the internet. Why not try marketing locally, by placing ads in local papers. Those advertisements are seen by most everyone that lives within that area and receives that paper. Sometimes, businesses gain their first sales transactions from local customers, so don’t leave out your local area when planning your marketing campaign. Podcasting- Podcasting is audio content that people use to provide information that people listen to instead of read. It gives them a different medium to learn about a topic their interested in. People love the option of the podcast to listen to while they do something else and not have to be glued to their computer screen. Your business gains credibility and trust amongst the listeners. Those listeners can become customers, so your website will be linked to the audio program.

Marketing On The Fun Side

People love to have fun, so why not provide it with your marketing techniques. Here are a few ways you can give it to them:

Run a contest- People will come from all over when a contest is announced. Run one on your blog or site to drive more traffic. You will have to market the contest pretty heavily to get people to hear about it, but once they know they will come running. Make your contest fun that almost anyone can participate in. Offer a worthwhile prize to the winner of the contest. If you don’t people won’t come running the next time you run a contest or anything for your business. A contest could be quizzes to take, an internet safari to participate in or just a raffle to draw names in.

Have Promotional products with your business logo- Websites like Cafe press will make products like T-shirts, pens, mugs and even hats with your logo on them. Some of these could be given away as gifts or you could have internet visitors purchase them through a link on your site. These promotional items could be displayed so that anyone who comes in contact with that item will see your logo and be curious about whose business is on them. They can then search out your site to find out what exactly you offer.

Coming up Next:

Ending Thoughts

Internet Marketing, Making Money Online

advertisements, Adwords, affiliate program, Affiliate Programs, Amount Of Money, business logo, Business Marketing, Business Owners, Business Word, contest, Internet Users, Marketing Affiliate, Marketing Campaigns, Marketing Online, Marketing techniques, Miscellaneous Marketing, Money Marketing, News Story, Online Marketing, Opening Doors, Podcasting, Press Releases, Promotional products, search engines, Showcase, web page, Word Of Mouth

Top Marketing Review Blog

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Posts tagged: Money Marketing

WordPress Meets Marketing:Shopping Cart

New Shopping Cart Plugin ( ShopperPress )

WordPress e-Commerce Plugin

eShop Plugin

Cash Building Strategies Series: Marketing Your Online Business, Part C

Miscellaneous Marketing Techniques

Marketing On The Fun Side

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